The real story behind the world’s unluckiest seven.
Last year, The Masters and Augusta National Golf Course actually filed a trademark for broadcaster Jim Nantz’s iconic tournament lead-in, “A tradition unlike any other.” The filing was reported by brand fetishist and bipedal press release Darren Rovell, but it drew little ink elsewhere. But this precedent got me thinking: what other elements of The
Folks in the sports world have big plans for 2016. (more…)